You are a part of the VMware Cloud Provider Program and want send a future client the cost of migrating their on-premise VMs to you using vROps.
Download the cloudprovider_template_ratecard.xlsx and one for an existing provider Microsoft Azure_ratecard.xlsx for a working example of costs.
Configuration / Cost Settings / Cloud Providers
The link to the template is hidden. You have to click add, fill in the name and logo to find the link on 2nd step.